How IMARAT Hospitality Is Turning Pakistan Into the Next Tourism Hotspot
Pakistan is gradually emerging as a premium tourist destination, however, the potential, to a great extent, still remains untapped. This is because there are only a handful of hotels in Pakistan in general, and fewer so in the Northern Areas that provide all the necessary amenities required by tourists. The COVID-19 pandemic has further exacerbated the problem as it will impact foreign exchange along with retarding the regional economy. Investors seeking secure options (for land, houses, residential properties etc.) in the post-pandemic era are re-adjusting their investing patterns. Due to the volatile nature of the revenue-generating process, investors are wary of investing in Pakistan’s hotel business. While most of the...